Long reads on AI for B2B.
Frameworks, deep dives, opinion. Field notes are the short ones — these are the essays.
Blog · long-form
AI Agents vs Custom Development: How to Choose Between Building, Buying, and a Studio
Build an AI agent from scratch, buy a platform, or use a studio? An honest 2026 framework with real EUR costs, timelines, and the maintenance nobody budgets.
AI Agents vs n8n: Where Building Your Own Agent Ends
You can build an AI agent in n8n — the node is real. Here's where orchestration ends and a production agent begins: evals, guardrails, and the real cost.
AI Agents vs Make: When a Scenario Is Enough, and When You Need an Agent
Make automates structured workflows brilliantly. You need a custom AI agent when the input is messy and the volume is real — often running alongside Make.
AI Agents for Business: What They Are, What They Cost, and When You Actually Need One (2026)
What an AI agent for business actually is, the front-office jobs it can do today, what it costs in 2026 (from tens of euros a month to tens of thousands), and when you shouldn't get one.
State of AI Agents 2026: 5 numbers that actually matter for small business
Most AI reports measure the enterprise. Five Business.com numbers for a 10–200 person business: 57% already invest, 5.6 hours a week saved per person.
What an AI agent really costs: the six budget lines a quote leaves out
Not the licence or the tokens: six budget lines every first quote skips, priced on Grow2.ai's public pilot terms, plus one question to test any vendor.
We Replaced a Finance SaaS with an AI-Built Platform: Production in 5 Days
Grow2.ai replaced a $50/month finance SaaS with its own AI-built platform: production books in 5 days, the eight-phase core in 2.5 weeks, 23,000+ transactions migrated.
AI Agent for E-commerce: What 6,400 Real Conversations Look Like in Production
A large Ukrainian clothing retailer with 30+ shops runs an AI agent in Instagram, Viber and Telegram: 6,400+ dialogues, two-thirds in Instagram, ≈€0.10 (≈$0.11) per conversation.
AI Agent ROI Case Study: How a 500-Dealer Network Cut Support Costs by 80%
A manufacturing company replaced ~$17K/year of routine dealer support with an AI agent that cost ~$2.7K to build. Full cost breakdown, payback in 2-3 months.
AI agents vs Zapier: when rule-based automation stops paying off
How Zapier bills its work in tasks, what Zapier Agents and Copilot do, the sign that a rule has hit judgment, and what an agent costs per conversation.
AI agents for small business: where they pay for themselves
Where an AI agent pays for itself in a 10–200 person company: two deployments with numbers, the 200-requests threshold and five criteria for picking a provider.
Checklist: an AI agent in 2 weeks — how to start without the pain
A step-by-step plan to launch an AI agent in sales in 14 days. What to prepare, who to involve, the risks, and how much team time it takes. From Grow2.ai.