Field notes · 2024–26
Notes from production. Not a blog.
Things we learn on pilots — sometimes the hard way. Spreadsheets, eval sets, the stuff that doesn't make it into the demo deck.
Field notes · 2024–26
March 2026 · 8 min↗
Why a car dealer loses Saturday.
A heatmap of inbound peaks. Where the leads went. What we put live in 17 days.
June 2026 · 6 min↗
CRM hygiene is a people problem dressed up as tech.
Why no CRM stays clean for more than three months — and what an agent fixes.
June 2026 · 7 min↗
Five Bitrix24 quirks that broke our integration.
Field validation. Webhook delivery. REST limits. The parts you learn in production.