500+ inbound quote requests a month from forwarders across the Black Sea. The four-rep sales team was triaging by reply order, not by margin — losing the high-margin lanes to faster competitors. 25% of inbound never got a reply.

CRM Hygiene + Lead Qualifier on email + Telegram. Margin-aware scoring. Replies in under a minute. Pipeline +€118k in 60 days, payback 2.4 months.