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Case · Automotive manufacturing · Ukraine / EU · 2025

Multilingual sales agent

Routine handled
~70%
Channels
3
Languages
DE · UA
The project in facts
ChannelsInstagram · Viber · Telegram
LanguagesUkrainian · German
IntegrationCRM
Autonomous~70% of routine requests
Challenge

The same questions — across three messengers.

A license-plate manufacturer was manually answering repetitive questions about price, availability and delivery across Instagram, Viber and Telegram — with German-speaking clients in the mix.

We launched a multilingual sales agent across the three messengers, integrated with the CRM. It detects the intent behind a message — price, availability, delivery — runs the dialogue and brings it to an order request, replying in Ukrainian or German depending on the language the client writes in. All three channels are synchronized into one stream in the CRM, so history and requests live in one place.

Atypical questions go straight to a manager together with the dialogue context, so nobody re-reads the thread from scratch. The result: one agent runs all three channels, German-speaking clients no longer wait for a German-speaking manager, and about 70% of routine requests close autonomously instead of eating the working day.

Context

What was in the way

  • ✗The same questions — price, availability, delivery — across three messengers
  • ✗Some clients write in German
  • ✗Managers replied by hand in every channel separately
Capabilities

What the system does

01

Intent detection

Price, availability, delivery — the agent runs the dialogue and brings it to an order request.

02

Two languages

Replies in Ukrainian or German — whichever the client writes in.

03

One stream in the CRM

Three messengers synchronized with the CRM: history and requests in one place.

04

Human handoff

Atypical questions go straight to a manager together with the dialogue context.

Diagram

How it fits together

Three channels clients write in
InstagramViberTelegram
Sales agent
Intents: price · availability · deliveryUkrainian and GermanRequests → CRMComplex cases → manager
What's inside

How we roll it out.

Discovery

Requests and access analysis

We study historical requests, verify CRM and API access, and score the automation potential.

Pilot

A slice of real traffic

The agent runs on part of the live requests with weekly syncs — real dialogues, not a demo.

Launch

Metrics and scale-up

We evaluate volume, response speed and escalation share — then expand the agent to full traffic.

Results

Before → after

Before
After
A manager answered each messenger separately
One agent runs all three channels
German-speaking clients waited for a German-speaking manager
The agent replies in German right away
Routine questions ate the working day
~70% of requests close autonomously

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