This is the first entry in Grow2.ai's field journal. It's mostly a contract with ourselves about what this journal is, what it isn't, and the standard the future entries have to clear before they get published.
What this is
A working file. The version of Grow2.ai that runs into a problem in eight months will read these notes and remember how the previous version of us solved it — what was tried, what failed, what shipped. The audience is, first, the studio itself.
What this isn't
A blog. Blogs run on cadence; this journal does not. We publish when something is worth publishing — a problem we worked through, an evaluation we ran, an opinion strong enough to defend in writing. We do not publish to fill a content calendar.
A marketing channel. We do not write field notes for SEO. The notes are Engineering-, Operations-, Tone-, or Industry-coded; if a sales conversation comes from a note, that's a side effect, not the point.
The standard
Three filters before anything goes live:
- Defensible. Every claim is something we'd say in a courtroom. Numbers cited are numbers we have. Opinions are tagged as opinions.
- Specific. Generic advice ("always test before you ship") gets cut. Specific advice ("run the agent in shadow mode for ≥48h on real inbound before live") stays.
- Useful in 8 months. The version of us in February 2024 should be able to read a note from this June and learn something that still applies. Short-term venting and weekly status updates don't make it.
What you should expect
Irregular cadence. Most notes between 4 and 12 minutes long. Categories: Engineering, Operations, Tone & voice, Industry view. Numbers, names, real cases (with client permission). No comment sections. No newsletter to sign up for.
If a note describes a problem you're hitting, that's usually a good sign we should talk. Otherwise, just keep what's useful.